What is personal branding?

Personal branding is an intentional effort by individuals to define and promote their unique qualities, skills, and professional identities. It involves strategically showcasing one’s experiences, values, and competencies to stand out in the job market or any professional setting. By highlighting what makes them distinctive, individuals can better connect with potential employers, clients, and colleagues who are looking for specific traits and expertise.

This approach recognizes that in today's competitive job landscape, merely stating qualifications or experiences isn't enough. Instead, articulating a personal brand helps in building a reputation, establishing credibility, and fostering a professional presence that can lead to career growth and opportunities. It’s about creating a clear, consistent narrative about oneself that resonates with others and makes a memorable impression.